Marketing consultant
Brand Strategy & Messaging
Helping businesses communicate clearly, creatively, & with intention
What I do
I help businesses clarify their brand messaging, plan marketing strategy, and execute high-impact initiatives.
My work typically focuses on four key areas:
Brand Messaging & Positioning: clarifying your value proposition, audience, and messaging so your marketing communicates clearly and consistently
Marketing Strategy: developing marketing plans, campaign direction, and content strategies that align with business goals
Content & Creative Strategy: developing thought leadership, case studies, social media content, and video campaigns that strengthen brand credibility
Marketing Execution & Project Leadership: leading complex marketing initiatives from concept through delivery
Ways We Can Work Together
When marketing efforts feel scattered or inefficient, it’s usually not a lack of effort—it’s a lack of alignment. I work with growing businesses through a few focused offerings, depending on where clarity or support is needed most. Services include: brand clarity roadmaps, marketing consulting, and project-based support.
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A focused engagement to audit your marketing and build a 90-day strategic plan.
Includes:
Comprehensive marketing audit
Analysis of what is and isn’t working
Strategic recommendations based on your business goals
90-day prioritized roadmap with specific tactics and timelines
Presentation call where we walk through everything
Timeline: 3-4 weeks
Perfect for: Companies that need strategic direction but don't have a full-time marketing leader.
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Ongoing strategic guidance to help you stay focused and make better marketing decisions.
Includes:
Monthly strategy sessions to review performance and priorities
Guidance on campaigns, messaging, and marketing decisions
Review and feedback on your marketing initiatives
Help managing agencies or vendors
Email/Slack support between meetings
Format: Monthly retainer, 10-15 hours
Perfect for: Companies/business owners that need someone to keep them focused and make better marketing decisions faster.
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Project support is focused, scoped work with a clear deliverable. I help execute content marketing initiatives such as case studies, video campaigns, and content planning.
Examples:
Customer case studies
Thought leadership content (white papers, reports, blog series)
Video production management
Brand messaging and positioning
Content strategy and planning
Website and marketing copy review (for brand messaging and SEO)
Format: Project-based, custom scope
Perfect for: Marketing leaders who need high-quality execution on specific initiatives.
Who i work with
Service-based companies (professional services, agencies, healthcare, insurance, events)
Businesses that have some marketing happening but lack clear strategy and direction
Marketing leaders who need project support without hiring full-time
If you're a growing company that needs strategic clarity or high-quality execution—let's talk.
Why Work With Me
I'm Grace, a San Diego-based marketing consultant with a background in brand strategy and content marketing. I combine strategic thinking with a creative eye and hands-on experience. Having worked in both corporate marketing environments and small, fast-moving businesses, I understand big-picture strategy and what it's like to make smart decisions with limited time and resources.
Whether you need help getting clear on your strategy or support bringing it to life, I’d love to work together.
client testimonial
“Before working with Grace, I was constantly second-guessing my messaging, my pricing, and how to position myself. Grace took my wordy, abstract ideas and turned them into tangible, marketable offerings. She understood my vision and translated it into something concrete that reflected my goals and the heart of what I wanted to create.”
— Lauren Nikiel, Documentary Family Photographer | Marketing Consulting Client
